Cruise Plus Launches ‘Sail into Discovery’ Campaign for Ocean and Luxury Cruise Holidays
Cruise Plus, the cruise-and-stay brand of Gold Medal Travel Group, has launched its new “Sail into Discovery” campaign, featuring ocean cruises, luxury cruise holidays and tailor-made cruise-and-stay packages for the autumn booking season. The campaign runs from 2 September to 31 October 2026 and is designed to support the September mini peaks season.
From Sunday, 6 September 2026, the Cruise Plus call centre will also open on Sundays from 11am to 3pm, giving travel agents additional support with their cruise package bookings.
Cruise Plus Highlights 14 Cruise and Stay Packages
The “Sail into Discovery” campaign brings together tailor-made cruise-and-stay holidays, combining voyages at sea with immersive experiences ashore. The campaign has been created as a complement to Cruise Plus’ Sail the Seasons main title brochure, which focuses on seasonal sailing itineraries and ideas.
While Sail the Seasons presents seasonal cruise options, Sail into Discovery provides more detail on the key selling points and differences between Cruise Plus’ leading cruise line partners. The objective is to help agents identify the cruise line that best matches their customers’ preferences and expectations.
The campaign features 14 cruise-and-stay packages, with one standout itinerary from each core cruise line partner. The selection covers a broad range of ocean and luxury cruise brands, including Celebrity Cruises, Royal Caribbean, Princess Cruises, Holland America Line, Norwegian Cruise Line, Disney Cruise Line, Virgin Voyages, Regent Seven Seas Cruises, Silversea, Seabourn, Azamara, Oceania Cruises, Explora Journeys and Cunard.
40-Page Brochure Supports Autumn Cruise Campaign
The campaign will be supported by a 40-page printed book containing inspiration and the 14 hand-selected itineraries. The book will be distributed to agents across the UK alongside copies of the Sail the Seasons main title brochure.
Travel agents will also have access to a dedicated campaign microsite and online hub featuring a selection of bespoke offers. Cruise Plus is further supporting the campaign through video content aimed at generating cruise enquiries and bookings, together with dedicated campaign e-shots and social media activity.
Travel Agent Could Win Norwegian Fjords Cruise
Agents booking during the campaign will have the opportunity to win a Norwegian Fjords cruise holiday for two people aboard Queen Anne, courtesy of campaign partner sponsor Cunard.
The prize is a seven-night sailing departing Southampton on 2 May 2027, with the winner staying in Balcony Stateroom accommodation. The itinerary includes calls at Stavanger, Bergen, Ålesund and Haugesund, as well as the UNESCO-listed Bryggen area of Bergen.
The prize also gives the winner the opportunity to experience Cunard’s celebrated White Star Service.
All Cruise Plus package bookings made between 1 September and 31 October 2026 qualify for the competition. Bookings that include a Cunard sailing receive double entry. Agents can enter by submitting their booking reference.
In addition to the cruise incentive, agents can earn up to £1,500 in Farebank Rewards per booking throughout the campaign.
Cruise Plus Focuses on Matching Customers With the Right Cruise Line
Sarah Lancashire, Product & Marketing Director for Cruise Plus, said the campaign is intended to help agents navigate the range of cruise options and identify the most suitable cruise line for each customer.
“Sail into Discovery is all about helping our agents cut through the choice and match every customer with the cruise line that’s right for them. Our cruise partners each offer something truly distinctive, and by bringing our hand-picked itineraries together with real insight into what sets each brand apart and combining that with seasonal sailings, means agents are positioned to drive even more bookings this autumn. And, with a fantastic Cunard incentive and generous Farebank Rewards on the table, there’s never been a better time to talk cruise.”
The Sail into Discovery campaign combines luxury cruise holidays, ocean cruise itineraries and cruise-and-stay packages with promotional support and incentives for travel agents throughout the autumn campaign period.
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